SOCIAL MEDIA INFLUENCE ON YOUTH: OPPORTUNITIES, CHALLENGES, AND SOLUTIONS

Abstract

This article explores the dual impact of social media on youth in the modern digital age. While social media platforms create opportunities for education, selfexpression, global communication, and entrepreneurship, they also bring challenges such as mental health problems, misinformation, cyberbullying, and weakened reallife communication. The study highlights both positive and negative aspects of social media, presents real-life examples, and suggests solutions to minimize its risks. The article emphasizes the importance of digital literacy, critical thinking, and responsible social media use in ensuring that youth grow into active and responsible digital citizens.