AI TECHNOLOGIES IN E-COMMERCE AND DIGITAL MARKETING

Authors

  • Abdufattorov Javlonbek Gayrat ogli Student of the Faculty of Digital Economy and Information Technologies, specializing in “Artificial Intelligence,” Tashkent State University of Economics Author
  • Scientific supervisor: Berdikulova Dilrabo Vohidovna Tutor of the Faculty of Digital Economy and Information Technologies Author

Keywords:

artificial intelligence, e-commerce, digital marketing, automation, personalization, data analytics.

Abstract

The article explores the role of artificial intelligence (AI) technologies in the development of e-commerce and digital marketing. It analyzes how AI tools such as machine learning, chatbots, recommendation systems, and data analytics are transforming customer experience, improving marketing strategies, and increasing business efficiency. The study emphasizes that AI-driven solutions contribute to personalization, automation, and predictive analysis in online trade. Examples from international and Uzbek markets demonstrate the growing importance of AI in enhancing competitiveness and customer engagement in the digital economy.

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Published

2025-11-02

Issue

IEC-7th November, 2025

Section

Articles

How to Cite

AI TECHNOLOGIES IN E-COMMERCE AND DIGITAL MARKETING. (2025). International Educators Conference, 95-98. https://econfseries.com/index.php/2/article/view/3375