COMPARATIVE ANALYSIS OF COGNITIVE FRAMING IN ENGLISH AND RUSSIAN MEDIA REGARDING GREEN ENERGY AND ITS IMPACT ON PUBLIC PERCEPTION AND POLICY-MAKING

Abstract

This study examines the cognitive framing of green energy in English and Russian media, focusing on dominant conceptual metaphors, lexical choices, and framing strategies. A corpus of 100,000 words, equally divided between the two languages, was analyzed using frame semantics and conceptual metaphor theory. Findings indicate that English-language media often frame green energy as a source of innovation and economic growth, employing metaphors like “green energy is the future.” Conversely, Russian media frequently depict green energy as a risky and costly endeavor, using metaphors such as “green energy is a risk.” These divergent framings have significant implications for public perception and policy-making in their respective contexts.