DEVELOPMENT OF METHODOLOGICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF PHARMACY ORGANIZATIONS: REGIONAL ASPECT

Abstract

The article focuses on developing methodological approaches to assess the competitiveness of pharmacy organizations in a dynamic pharmaceutical market. Using the Samarkand region as an example, an analysis of key competitiveness factors, including economic, social, and technological aspects, was conducted. A multi-level evaluation model integrating quantitative and qualitative indicators is proposed. The research results demonstrate the effectiveness of implementing digital tools, optimizing product range, and strategic positioning. The practical significance of the work is confirmed by its application in the pharmacy networks of the region.