MONOPOLY STUDY: AMAZON’S MARKET POSITION AND ITS APPROACH TO ANTITRUST ISSUES

Abstract

This research examines Amazon’s dominant position in the global e-commerce and digital economy, focusing on the company’s monopolistic practices and their implications. The study highlights how Amazon’s consistent revenue growth, advanced technological infrastructure, and pricing strategies contribute to its market power. It also analyzes the regulatory responses from governments and institutions, particularly the European Union’s Digital Markets Act (DMA) and the U.S. Federal Trade Commission’s investigations, aimed at curbing monopolistic behavior. The findings emphasize the importance of antitrust policies in maintaining fair competition and protecting small and medium-sized enterprises in the digital marketplace.