CULTURAL IDENTITY AND NATIONAL TRADITIONS IN CONTEMPORARY VARIETY PERFORMING ARTS

Abstract

This study investigates the preservation of national and cultural identity in contemporary variety performing arts, analyzing the effects of globalization, commercialization, and genre transformations on artistic expression. It explores how artists can integrate traditional elements into modern forms, ensuring that cultural heritage remains relevant while appealing to contemporary audiences. Variety performing arts historically developed at the intersection of national traditions and mass culture. In the age of globalization and digitalization, many standards are becoming homogenized, posing risks to cultural authenticity. This issue is particularly significant for countries with rich folk heritage, such as Uzbekistan, where traditional music, dance, and performance techniques form the foundation of national identity.