BUSINESS PLATFORM SECURITY ISSUES

Abstract

This thesis provides a scientific analysis of the issues of ensuring the security of business platforms in the process of digital transformation. The main focus is on such key threats as cyberattacks (DDoS, phishing, malware, ransomware), unauthorized data theft, insider threats and technical vulnerabilities. The article covers the main areas of ensuring security, including authentication and authorization (MFA, RBAC), cryptographic protection (AES, RSA, TLS), network security (IDS/IPS, firewall, VPN), monitoring and log analysis (SIEM), and employee training. Artificial intelligence and machine learning (AI/ML) algorithms, the Zero Trust model, and blockchain technologies are also considered as modern security trends. The article emphasizes the need to ensure the security of business platforms by combining technical means, management processes, and the human factor, offering practical recommendations and directions for future research.