LINGUISTIC, GRAPHIC, AND STYLISTIC ASPECTS OF MEDIA TEXTS IN DIGITAL TECHNOLOGY DISCOURSE: A COMPARATIVE ANALYSIS OF UZBEK AND ENGLISH CONTEXTS

Abstract

The digital technology era has fundamentally transformed communication patterns and linguistic development. The proliferation of the Internet, digital platforms, and social networks has fostered new discursive practices, stylistic approaches, and linguistic features that merit scholarly investigation. Media texts in digital technology discourse have emerged as unique fields where the interaction between national cultures, globalization processes, and efforts to preserve national identity become visible. This research examines the linguistic, graphic, and stylistic characteristics of digital media texts in Uzbek digital technology discourse, with comparative references to English discourse patterns.
The significance of this study lies in its contribution to understanding not only contemporary language development trends but also the cultural-semiotic evolution of society in the digital age. As English maintains its position as the primary language of global technological discourse, Uzbek is actively developing its national discursive space in digital technologies. The interaction between these languages in digital environments creates what can be termed a "linguistic ecology," reflecting the delicate balance between globalization and preservation of national identity.