PSYCHOLOGICAL TRICKS BEHIND CONSUMER CHOICES: HOW MARKETERS INFLUENCE OUR DECISIONS
Keywords:
psychological tactics, consumer behavior, digital marketing, cognitive biases, behavioral economics, scarcity principle, social proof, anchoring effect.Abstract
In the emerging environment of the digital economy, marketers manipulate psychological concepts to affect consumer decisions, and some of the tactics applied include scarcity, social proof, and anchored to generate more interactions and revenue. To divide these mechanisms, the paper will take the IMRaD format complemented with a literature assessment and analytical framework synthesis to test their efficiency. The results suggest that the digital conversion measures were improved significantly, with ethical and regulatory factors restraining the development. An analysis of weaknesses, strengths, threats, and opportunities (SWOT) outlines strategic dimensions, as there are opportunities to use data to customize data, and threats are present due to the alteration of consumer protection. These lessons support the primacy of these practices to online business, arguing that they should be used sparingly to maintain the reputation and prompt ingenuity.
